Course Overview

HIGH-TECH IN EVENTS TECHNICAL APPLICATION & USE COURSE

The course will keep you up to date on the latest trends in digital equipment used in the event industry, guiding you to create a detailed plan for the application of Technology – High-tech in events such as: event management software, interactive marketing tools, multimedia platforms, AR, VR, XR technology; the application supports synchronization on mobile devices…

The course is divided into six modules, each of which corresponds to six sessions held on the Zoom/ClassIn platform.

Module 1 | Event Tech Landscape in Global, Asia, and Vietnam 

– Gain an understanding of trends, strategies, and applications of high technology and technology in events around the world, Asia, and Vietnam 

– The significance of technology in the event industry and other fields

– The question broadens the scope.

Module 2 | Pre-Event Technology 

– Apply techniques to the pre-event planning stage: E-invitation, Email marketing, Online registration, Event Website, Event Reminder – Demonstration

Module 3 | Technology in the Event 

– Applying techniques to the event planning stage: Onsite Registration, Onsite Check-in, Interactive Experience, Social Media, Virtual & Hybrid Event 

– Data Capturing AI 

– Practical Exercise

Module 4 | Post-event activities and data analysis 

– KPI measurement after the event 

– Data analysis methods

– Remarketing campaign reporting and data usage orientation 

– Practical exercise

Module 5 | Budgeting and Collaboration with Technology Agencies

– Budget planning 

– Research 

– Solution selection 

– Effective collaboration with technology agencies 

– Case studies

Module 6 | 

– Gamification Marketing in Activation Events

– Tech application in exhibitions and trade shows.

Case study examination