Course Overview

THE ART OF EVENT PLANNING 

The course “The Art Of Event Planning” was developed to identify future event planners and projects in the creative ecosystem.

In contrast to implementation courses, “The Art of Event Planning” focuses on broadening thinking and innovation when planning various types of events. You will also learn the process of designing a creative event with high content.

The course builds on the international event planning profession’s mind-bending approach and practical skills. The instructor, who has worked in the event industry for ten years, will help you position yourself in the industry and define your vision for your future career.

CONTENTS OF THE COURSE (6 COURSE JOURNEY)

Module 1| Introduction to Event Planning 

– Event Planner Career in International & Vietnam 

– Overview of the international, Asian, and Vietnamese event markets 

– Work of event planner, event coordinator 

– Opportunities & challenges of the profession 

– Future event industry 

– The skill set that requires professional practice 

– Code of conduct and professional ethics

Module 2| Learn how to write an event proposal 

– Proposing persuasive event ideas 

– Understanding PROPOSAL – CONCEPT – THEME 

– Elements of a proposal to attract sponsors 

– Tools and platforms to assist in the creation of a beautiful proposal

Module 3 | Marketing Plan 

– Event Communication and Marketing Plan

– An understanding of an event marketing plan 

– Event marketing planning steps

– A thorough understanding of communication mechanisms, channels, and content matrix 

– The key to creating engaging content

– Assess communication resources and KPI commitment.

Module 4 | Professional and efficient event management procedures (Event Planning)

Discover how to make a small-scale File for Event Management

– Create a list of items to manage during the event; 

– Create a supplier list and negotiate with suppliers; 

– Create an effective checklist

– Write construction scripts and hire construction workers.

– Event setup fees

– Financial reporting in the event 

(*Students will be given sample templates to use in future work)

Module 5 | Event Business Negotiation Skills

– Understanding the process of negotiation and negotiation 

– Understanding the factors that influence the negotiation process

– Know me, know me, know me 

– The Influence of Body Language and Gestures in Negotiation 

– Temperament Training in Negotiation

Module 6| Create a deep experience in the event (Deep Experience) 

– Sense Power

– Energy is derived from sensory experience.

– The 6-sensory experience’s secret recipe

– The application of brain law and emotional science to experience design